Brewbike
Radio ad
This is a radio ad for Brewbike to promote it Cinnamon Sugar Cold Brew to UMiami students.
Background
Product: The “Cinnamon Sugar Cold Brew” at BrewBike UMiami A cup of Brazilian/Colombian-blend cold-brew coffee, subtly sweetened with a zippy kick of cinnamon.
Key message: One Cinnamon Sugar Cold Brew is all you need to get through an entire day.
Target: University of Miami students. They have busy schedules and are always on the go. They can be tribal when it comes to their coffee allegiances. They don’t always have the time or money to stop for coffee, so when they do choose to get some, they prefer an option that offers maximum value for flavor and caffeine.
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Script
Click above to listen to the radio ad
Required Talent: 3
:30
SFX: The sound of an airplane loudspeaker.
VO Dear passengers, our plane has reached a stable altitude. We will have a crew member serving drinks to you shortly.
Crew: Hi, would you like something to drink?
Passenger: Can I have a Cinnamon Sugar Cold Brew with whole milk and caramel syrup?
Crew: Sorry, sir. We don’t have that.
Passenger: Or do you have that with Honey? Simple syrup? Vanilla? Hazelnut?
Please! Any syrup is okay!
Crew: I’m so sorry, sir. We don’t have Cinnamon Sugar Cold Brew.
Passenger: Oh, that’s so bad. I drink it every day at school and …
SFX: The passenger’s snoring.
VO: Don’t let this happen to you. Get your Cinnamon Sugar Cold Brew today at two convenient UMiami locations.