Trash Trappin'
Trash Trappin’ is an app aimed at bringing the Miami communities together to help clean and preserve the natural environment. The users will be able to participate in organized clean up events and earn rewards for their efforts.
01.
Intro
Mission and current audience
02.
Overview
The ask, brand statement, target audience, and profiles
03.
Challenges
Key challenges to resolve
04.
Insights
Problems - solutions
05.
Competitors
Who are our main competitors?
Content
01
Goal
The goal of Trash Trappin' is to encourage users to participate in litter collection activities by offering rewards upon successful completion. These rewards take the form of gift cards and a proprietary loyalty currency referred to as "star points," which serve as an incentive for users to pick up litter. Users can redeem their accumulated points for hotel points, air miles, concert tickets, and other exclusive company benefits.
02
Product Users
Target audience
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Users would mainly be a younger generation and whoever is interested in saving the environment
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Age range (15+)
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Travelers
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Families
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Young Adults
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In or around Miami-Dade Area
User Research
Method
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In-person interviews
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14 open-ended questions
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12 people interviewed
Participants
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19-56 years old
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Different backgrounds (culture, majors, cleaning up experience)
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Different attitudes toward the environment
Sample Questions
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Do you care about the environment and the trash problem on beaches, highway, roads, suburb etc?
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What would incentivize you more to pick up trash on a regular basis, for you personally?
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What are the problems you want this product to solver for you?
03
Differentiation Strategies
1
Strategy 1
Compared to other apps, this app encourages users by gifting rewards for serving the targeted county, Miami Dade. (versus a global scale)
2
Strategy 2
Most apps on the market encourage users with , set daily reminders, trash days are in their current location, and where the nearest recycle/ dumpster is.
3
Strategy 3
This app centers the idea around rewards for the quantity of liter disposed by a group of people (family and/or friends).
04
Ideaton
05
Style Guide
06
Design
Prototype
07
UX Evaluation
User testing findings
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The previous logo doesn’t fit our style.
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Some users are confused about the purpose of this app’s name.
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“Link to group chat” on the final page is hard to see.
Heuristic Evaluation findings
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Lack of Help Section/contact information
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Missing a support section
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No undo action for after a user RSVP’s and can no longer attend the event
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Not enough visibility of important event information such as the group chat link information
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Missing titles on the Events Map View
