Graziano's
Office Bistro
We propose a Grazianos Bistro App as a platform where businessmen can reserve rooms for meeting while enjoying quality food and RSVP for business events.
01.
Intro
Mission and current audience
02.
Overview
The ask, brand statement, target audience, and profiles
03.
Challenges
Key challenges to resolve
04.
Insights
Problems - solutions
05.
Competitors
Who are our main competitors?
01
Intro
Current mission:
We’re proud to be a family business and we always will be. Rooted in our family's unique heritage and culture, our natural instinct is to share nothing but the very best food, values and traditions of Argentina among our friends, customers, and colleagues.
Current target audience:
Lunch
-
Business crowd
-
All genders
-
30-55 years old
Dinner
-
Couples and families
-
Steak lovers
-
Meat enthusiasts
-
Foodies
-
Wine connoisseurs
-
Argentinian culture lovers
-
02
Overview
The Ask
Affordable
Attract business professionals who are looking for an elevated and efficient lunch experience.
To-go
Increase engagement by 20% over the next 10 months.
Sales
Become known amongst the business professional community.
Brand statement
Graziano's restaurant is ushering in a new era of corporate dining and networking with the introduction of the app Office Bistro.
With Office Bistro, local business professionals can seamlessly reserve dining spaces, partake in exclusive networking gatherings, and even secure the boardroom for simultaneous meetings and lunch, all within a single, sophisticated platform.
New Target
Businessman
All genders
Business professionals in the area
25-65 years old
Taste for quality food
Profiles
Jake (25-year-old) is new to the corporate world and just moved to Miami. He is in the process of familiarizing himself with the business and uses his break to explore. He is sometimes in the mood for a fast to-go lunch and at other times he likes to enjoy a meal and maybe get to know someone.
Eduardo (50-year-old) is a seasoned executive and the boss of a successful company. He recognizes the importance of maintaining strong connections with clients and partners. He enjoys taking his clients and team out to celebrate or pitch ideas.
Maria (36-year-old) is outgoing, charismatic, and very social. She enjoys using her lunch breaks as opportunities for networking and building relationships. Maria believes that connecting with colleagues and clients outside the office can lead to successful collaborations.
03
Challenges
Limited location
Not all restaurants provide the privacy and convenience business professionals wish to have when arranging lunch meetings.
Lack of hight quality food
Limited options of places that offer high-quality food that is served quickly
04
Insights
The problem
Business professionals face challenges when looking for suitable options for lunch meetings. They have limited options that provide both privacy and assurance of high-quality food that can be given to them quickly, so it’s hard for them to find that one restaurant they can count on.
The solution
The Grazianos Office Bistro app is designed to help and make it easy for business professionals to schedule meetings in an elevated and efficient dining place that provides the ultimate experience during lunch breaks, as well as creating a special network space for them.
05
The competitors
Primary
Where Banking Meets Living
Capital One Cafes are described as community centers that are open to everyone, whether you just want a quiet place to work or relax, or whether you have questions about banking.
Secondary
Starbucks
Pura Vida
06
The message
The Experience - Grazianos Office Bistro APP
Download the app and create an account.
Add profile information. This will include general information about the user and also some about their job.
Users will choose the nearest Graziano’s as their main location option.
Enjoy the app
and its features!
Office Bistro Features
Download the app and create an account.
Get event notifications/banners/calendar updates about Business events hosted by Grazianos
Schedule Meeting rooms
The Office Bistro App
07
Channels
Out-of-home
Billboards/Posters
Social media
Instagram/Posts and Stories/Facebook Posts/Podcast advertisements
